In the fast-paced, dynamic industry of promoting and managing reputations, the goal is to reduce the risk of crisis through sound strategic processes. Avance establishes a strategic marketing communications plan to help achieve communication goals whether predictable or urgent.
We work with your team to guide quantitative and/or qualitative research, as needed, prepare a series of intentional deliverables, implement goals and evaluate outcomes. Our four-step process includes research, strategic planning, implementation and ongoing evaluation. As part of the strategic planning phase, a marketing communications plan with a deliverable’s timeframe is developed that shows when specific activities are to occur throughout the project with critical paths that can impact the campaign. Avance’s four-step process includes:
- Conduct research – Learn all we can about a client and its objectives through market, demographic, physiographic and other research tools.
- Develop a strategic marketing communications plan – Outline specific campaign goals, objectives and specific activities to carry out. This keeps everyone on the same page.
- Implementation – Watch the buzz start to happen all over town when the campaign is implemented. We carefully monitor outcomes to assure that agreed-upon deliverables are met.
- Evaluation phase – We evaluate feedback and anecdotal comments to help summarize effectiveness of the campaign. Maximum visibility comes from a sustained communications effort.